Why Flodesk

It might be helpful if you start here with Flodesk. I absolutely love how I don’t have to use multiple platforms to create images and layouts that align with my branding. Every newsletter, layout, template, logo is already saved within the platform. They take care of font families so that you can find the the closest font to your branding. They have a ton of handwritten fonts also for signatures.

The people behind this company are constantly listening to the voices of those using their platforms. Inside the Flodesk Insiders Facebook group, you’ll find everyone saying things from the best parts of Flodesk to the parts that need improvement. Nothing is deleted or hushed. The company allows people to have an opinion because they know will ultimately shape their platform up to be the best for their customers.

Three Things to Set up First

One is your branding. Do not make the mistake of walking into this platform without any idea of what your brand colors, logo or font family should be. Flodesk is so good about centering the email subscribers entire experience, centered around your branding. Make it count. Choose 5 colors from your brand, upload your logo, and get set for a seamless brand experience set up for your email subscriber.

The second is your affiliate link. Flodesk gives you a generic affiliate link code, but you can edit your affiliate link to be your name, your company name, or whatever you’d like. It makes this link completely polished and professional from the very start. You can also swipe the “Made with love in Flodesk” to be in the “on” position, just to make sure that anyone who clicks that link will bee giving you affiliate credit if they end up choosing a paid subscription.

Authenticate your domain. Flodesk takes it’s time with this part, so be patient. It took my three tried to get this right, but not I can rest assured that I will have a higher delivery rate because I took the time to do this step. Also, my email address is hello@amandastores.com, which includes my domain in it. That also helps in making sure my emails land in the right place.

Getting familiar with their tabs

There are four tabs at the the top of Flodesk to pay attention to. One, is the “emails” tab. If you click on that tab, you’ll find every single email you have ever created (unless you haven’t created any yet). There is also a “folders” feature that helps you organize your emails by workflow emails, welcome sequence emails, sales sequence emails, etc.

The next tab is the “forms” tab. Whenever you create your first pop up form, full page form, or inline form, you’ll be making it in that tab. I have a ton of tutorials for forms in the “Flodesk Resource Center.” This also has a folder option to organize your forms by lead magnet or however your heart desires.

Next, there is a “workflows” tab. This is what makes automations possible. Whenever someone signs up for your email list, you can set up a workflow that starts with a trigger. That basically means, you tell Flodesk when to start automatically dropping emails into someone’s inbox. That can be set to happen with time delays between each email.

Lastly, there is the “audience” tab. You can either click all your subscribers to see individual names, email addresses and color coded segments they are a part of. If you click “segments” you’ll see all the segments you set up within you list. Think of a segment as a piece of a pie and “all subscribers” as the entire pie. Segments allow us to send emails directly related to why the subscriber signed up for your email list in the first place.

The Order to Do Things

First, set up branding in your account settings as well as your unique affiliate link. Then, create segments for your email list (remember pieces of the overall pie). Next, set up forms that are connected with that segment. Last, set up a workflow that starts when someone is added to a particular segment.