Flodesk Resource Center

02.

brand preferences

All your branding colors set up from the start. Every template can be changed to highlight your branding with your own photos, your colors, your logo, and font families to make your customer's experience unified with your branding preferences.

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03.

affiliate program

Not only are you serving others by giving them half off of their subscription, but Flodesk serves you by giving you $19 for every affiliate that joins Flodesk. That is an amazing way to bring others into their platform while also appreciating the ones they have. 

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04.

workflows

Create easy workflows that are sent automatically to new subscribers once they sign up for your email list. You create the trigger, copy emails into the workflows, set time delays, set conditions, and welcome people into your space in their inbox. 

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05.

templates

Flodesk has templates created by designers that know how to capture the attention of the person opening up an email. They have a ton of different shapes and animated elements. There are templates being added all the time, and then organized by categories to help choose in an a more efficient manner. 

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06.

forms

There are 3 types of forms within Flodesk. One being a "full page form", one bring a pop up form and the last being an inline form. They aren't overly complicated and are simple to set up. All three are usual, but I find the "full page form" the most versatile considering it has it's own unique URL and can be used as a website by itself.

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07.

audience

An "audience" within Flodesk can be in references to all of your subscribers by name or how the subscribers are organized into segments. Segments are sections of your audience that come to you for different reasons. You organize the audience by segments, and then you assign each form to a segment. Then you can change yours words to speak differently to each segment. 

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08.

double opt in

Once you send an email to subscribers, this feature allows someone to click and make sure they want to be a part of your list. If you take that step, there is a better chance of your emails being opened in general. The down side is, you might end up staying in their email and that box never being clicked to receive more emails from you. 

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09.

resend to unopens

If you want to increase your deliverability, this feature might just do the trick. Have an important announcement to make? Maybe there were a ton of people that missed it? You can resend that same email to unopens and simply change the email title. 

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10.

Flodesk university

A group of Flodesk educators that people within the Flodesk Insiders group chose. The founders opened up the doors and asked the group who they wanted to learn from. I'm thankful to say I am one of their educators! That means 10-15 people made video trainings for Flodesk that had the vibe of talking to a friend. 

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11.

folders

Though this hasn't dropped yet, folders are about to introduced into the platform so that all the emails created can be sectioned off by workflow, type or name. This will make it so much easier to find the exact email you are looking for in creating workflows. 

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12.

conditions

Create conditions based on what segment a subscriber is in, if they clicked on a specific link in an email, if they opened a particular email, and if they match a particular field (ex. first name). That helps us creative professionals, so that we can give out relevant content based on subscriber behavior. 

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13.

integrations

Flodesk plays nice with Zapier, which means a world of opportunities are opened up. You can now add someone who signs up from a Honeybook contact form on your website, right to a particular segment. Have an Interact quiz on your website? Zapier can allow you to add the quiz taker to a certain segment of your list. 

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14.

analytics

Filter through your subscribers. You can see who unsubscribed, if any emails bounced, or who hasn't interacted with your emails in 30 days or more. By filtering, you can see who you need to reengage with or who needs to be deleted so that it increases your deliverability rate. 

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15.

segments

Do you have multiple services being offered within your business? The segments allow of you to organized the subscribers coming onto your list. You can then decide what information is relevant to them and use your copywriting skills to speak into your role as your ideal client. 

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16.

block settings

Just as with an drag and drop website, the emails work the same way. You simply click the "+" symbol and you have a ton of options for the next block. Image? Check. Layouts? Check. Address? Check. Youtube video? Check. Link bar? Check. Social media feed, footer, divider, space bar? Check, check, check.  It's completely customizable.

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17.

help center

If you need help outside of the Facebook community, there is an article help center that guides you in getting set up with Flodesk. They have a ton of visuals, a few videos, and uses for every feature of Flodesk.

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18.

personalization

Each email can be personalized to the first name of your subscriber. Though emails get opened and read because the email subscriber feels like you are talking only to them (and of course you wish you could with each and every one).

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19.

pricing

When you look at other email service providers and their rates, you'll quickly discover that they increase whenever your email list increases. Flodesk pricing remains the same at $38 a month unless you snag a 50% off code for the entire length of your subscription.

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20.

we are the center

It sounds crazy, but we are the center of why Flodesk exists. The founders knew that a brand and company cannot be built around themselves, but the people using the platform. That is why they are constantly asking for input on the features we would like to see happen. 

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