Boost email open rates with GIFs by making it feel like a party inside. Sometimes the best way to do that is by including GIFs or a short clip of the behind the scenes within an email. That is exactly what GIFs are. They are short clips that repeat themselves over and over for higher engagement.

One being that higher engagement rates increases retention. That brings up your overall reputation for if your emails land in the right folder of an email. Let’s say you have a list of 10,000 people, but only 3 people open your emails. It decreases the chances of your emails being seen as worthy to land in the main folder. Therefore, it might result in it being marked as spam. Within Flodesk, they will not send emails to anyone that has marked an email as spam.

When it comes to GIFs, you have two choices. You can either insert an image block within Flodesk and insert a GIF from the Giphy website, or you can create your own. The advantage to creating your GIF is to align your GIF with your branding and messaging. The con would be the time it takes to create. There are plenty of website to create these short clips on, but Flodesk makes it easy to either select or insert your own into an email.

Steps for Making Inserting a GIF in Flodesk

First, click on the “+” button within an email to show the dropdown of block options. Look for the one that says “image” and click on it.

Next, choose to insert a GIF from the Giphy website, or upload your own by using the right hand column of the page.

Conclusion

It’s important to always find ways to boost the engagement with your email list, and GIFs are a fun way to start.

Would you like a free mini course for starting with Flodesk as your email service provider? It walks you through the basics of creating your first email, using workflows and and even segmenting.